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Privacy Statement

Banner Mattress, Inc. (“Banner”) is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Privacy Statement (“Statement”) applies exclusively to Banner’s website (“Site”) and not to any other websites that you may be able to access from the Site and governs data collection and usage. By using the Site, you consent to the data practices described in this Statement.

What is Personal Information?

Personal information is information that specifically identifies an individual such as a customer’s name, address, telephone number, e–mail address, credit card or other account number, and information about that individual’s activities when directly linked to that person such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you.

Personal information does not include “aggregate” information, which involves data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.

Personal Information We Collect

Personal information is provided to us in a number of ways when you visit our Site. For example, you provide us with personal information when you: (1) purchase products and services, (2) submit a warranty registration, and (3) contact us by email for any reason. We collect your name, billing and shipping addresses, email address, phone number, fax number and credit card information in this manner.

When you visit our Site, some information is also automatically collected, such as your computer’s Internet Protocol (IP) address, your computer’s operating system, the browser type, the address of a referring web site, and the time and date of your visit. This information is collected through the use of “cookies.” Cookies are small files that are stored on your computer by a website to give you a unique identification. We use cookies on our Site to help optimize your use and experience with the Site. We treat this information as personal information if we combine it with or link it to any of the personally identifying information mentioned above. Otherwise, it is used in the aggregate only.

Use of Information Collected

We use personal information to process your requests or transactions and provide you with high-quality products and services or to inform you about other products or services available from Banner and its affiliates. We may also receive information from third parties with whom we have business relationships, and will combine this information with the other personal information we maintain about you. In such cases, this Statement governs this information.

Sharing of Personal Information

We do not sell, rent or share personal information with third parties without your prior consent except in the limited circumstances described in this Statement. We share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business and enhance the use of the Site. This may include analyzing data, providing marketing assistance, processing credit card payments and fulfilling/delivering orders. We require our third party vendors to keep such information confidential and to only use the information for the purpose it was provided. We are not responsible for any additional information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them. At this time we do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” (DNT) instructions. However, you can change your privacy preferences regarding the use of cookies and similar technologies through your browser. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies. Blocking all cookies will affect your online experience and may prevent you from enjoying the full features of the Site. Please consult the “Help” section of your browser for more information.

We also disclose personal information when (i) required by law or when we believe in good-faith that it is appropriate to comply with the law; (ii) to enforce or apply this Statement or our other similar privacy policies or agreements; (iii) to initiate, render, bill, and collect for amounts owed to us; (iv) to protect our or our customers´ rights, property or safety; (v) to protect our customers from fraudulent, abusive, or unlawful use of, our Site; or (vi) if we reasonably believe that an emergency involving the immediate health and safety to any person requires disclosure of communications or justifies disclosure of records without delay.

In addition, information about our customers, including personally identifiable information, may be disclosed as part of any merger, acquisition, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of Banner.

Links to Other Websites

The Site may contain links to other websites. We are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with the policies of such websites. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Use of our Site by Children

We encourage parents to take an active interest in their children’s use of the Internet. We do not intend to collect information from children who are under 16 years of age. If you are under 16, you should not provide information on our Site and should ask your parent to do so for you.

Security

Banner secures your personal information from unauthorized access, use or disclosure. Banner secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. If you create a profile on the Site it is only accessible through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of our Site by any person using your password. Please contact us immediately if you believe your password has been misused.